Braniff International

While researching a vintage flight bag for pink milk vintage, I came across possibly the most stylish and cool airline ever... Braniff International baby, yeah!



Profiled in the site Braniff International, by graphic designer Carlos Yudica, who was attracted by the bold, bright graphics of the airline's ad campaigns as a child, US airline Braniff International went under in 1982. It left behind distinctive marketing campaigns which produced cutting-edge graphics like the visual above, as part of a rebranding campaign which spawned the drive for the 'End of the Plain Plane', starting in 1965.

Design leaders of the age like architect Alexander Girard were called in to overhaul the airline's image and the fleet of shiny new aircraft in a range of bright and beautiful colours like chocolate, orange, turquoise, blue and yellow, which were given stylish new flight attendant uniforms designed by Emilio Pucci in 1970 and then Halston later in the decade.

Some of those who were lucky enough to work for the airline and actually wear Halston's interpretation of sky-high seventies chic in soft tones of chocolate and oyster now belong to online communities and staff lists all over the web. The cult of Braniff continues.