Eyeing up nice things the other day I wondered into H&M and found myself in front of the collection 'designed' by Madonna, after deliberately avoiding it since its launch. With what looked like a music promo playing on a wide screen above my head, specially-designed tags and attendant prices, it had all the ingredients of a Stella McCartney/Viktor & Rolf-style H&M fashion happening and I fully expected to see the same stark, empty donkey rails and piles of the collection's less wearable pieces trampled underfoot.
But no, it was all still there, hanging neatly.
On closer inspection it was clear to see why, the fabric was of the sort of quality you'd expect to see on a market stall which meant that the clothes didn't even look good on the hanger. Thin, plasticky pleather made a black zipped dress look like a binbag and unlined cream trousers meant that VPL would be more Courtney Love then Dita von Teese. Ever one to jump on the bandwagon, it looks like Madonna has barely covered her tracks on this one. Will Kate Moss' designers show the same disdain for her customers in her collection for Topshop? Let's hope not.