Saturday, 26 February 2011
Bettina Rheims, Printemps and the Diamond-Encrusted Eiffel Tower
Photographer Bettina Rheims has provided Printemp's latest windows, with a nine-frame story of diamonds, dresses and deception set in its Boulevard Haussman store. Each frame showcases a different designer, inlcuding Balenciaga, Chloé, Dries Van Noten, Maison Martin Margiela and Valentino, as the model searches for a diamond-encrusted Eiffel Tower in the clutches of a myterious stranger. The exterior, shop floor, rooftops and staircases of one of Paris' biggest department stores play a leading role in the project, but my favourite shot is the mod girl in her stripy tent dress, looking out past her own silhouette.
Much better pictures than my single, rather rushed effort, are on the Journaldesvitrines.com, worth a click through to the full post for all of them.
64 boulevard Haussmann,